VM Carpet is a Finnish rug brand producing high-quality rugs in their own weaving mill. VM Carpet brings soft and minimal Scandinavian aesthetics to style-conscious homes.
We created a new brand strategy to highlight VM-Carpet’s values and strengths. The renewed brand was revived according to the new brand strategy, which included photo production and styling.
Brand strategy, visual identity: Katinka Kreative
Photo production: Katinka Kreative
Styling: Heidi Risku, Katinka Kreative
Branding, Content creation